The background image can be removed or changed by navigating to:

Appearance > Customize > Front Page Background Images

To set up this widget area navigate to:

Appearance > Widgets > Front Page 1

( Keep in mind, if you imported the widget file, you should already have these widgets in place. )

Here is how we have this widget area set up:

Here is the text widget:

In this text widget, we are using a specially styled class to display the personal touch of the handwritten font.  You can copy and paste the text below:

;

Here is the Genesis Enews Widget:

Social Proof Widget