The widget above content area displays above your content on all interior pages.  This widget area is great for shop/blog site-wide announcements, greetings, horizontal advertising space or opt in form.

You can add a Genesis eNews Widget in this widget area.

 

Horizontal advertisement.  Drag a text widget into this widget area and add your html code for your horizontal advertisement.

 

Announcement, or greeting.  Drag a text widget into this widget area and add your announcement or greeting.