Design Questionnaire - Stephanie Hellwig

Step 1 of 3 - Client/ Project Information

Client Information
Name*
First Last
Date*
MM slash DD slash YYYY
Proposal ID #
This can be found on the first page of your custom proposal. Will be similar to this format: #20160312
Email*
Website
*Important* Please select your project type from the drop down options below:*

Save and Continue Later

Logo / Branding Design Questions
What is your business name? What is the meaning behind the name?*
What is your business purpose?*
Try to sum up the goals & mission of your business in one or two sentences. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.
What adjectives best describe your brand?*
These words will cultivate the emotion that people get when interacting with your brand.
Why do you want a new logo & branding?*
What do you want your new branding to accomplish?*
Who is your ideal client / target audience?*
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
What makes your business unique? What do your clients love about collaborating with you?*
What is your client / target audience's most basic problem, that you have the solution for?*
What are a few big goals you have for your business?*
Where will your logo primarily be used? Print, web, merchandise?*
If for web, for example, a horizontal logo works best.
How do you prefer your logo be worded or written out?*
ex: 5th Avenue, LLC (Design Studio underneath) vs. Fifth Ave. Do you have a tagline? If so, would you like it stated alongside your logo?
Who are your competitors?*
This allows us to better understand your market & competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and we want to make sure we stay true to that.
Do you have any color preferences, or existing brand colors that need to remain?*
If so, please let us know the specific color codes or submit an image.
Do you have any colors you want to steer away from?*
What are three brands you love, and why?
Are they fun & whimsical, clean & professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents our business, and not just your personal style - although sometimes these are one in the same! Please complete the fields for 3 of your favorite brands below.
Brand #1*
Please indicate a url if possible and offer your reasoning.
Brand #2*
Please offer a url if possible and your reasoning.
Brand #3*
Please offer a url if possible and your reasoning.
Do you have a preference on typography?*
ex: script, bold, light, hand drawn, custom lettering, etc.
What areas of your current brand do you want to keep, if any at all?*
Please explain.
Any additional details or creative considerations? We want to ensure we are on the same page throughout this collaborative process!*
Please upload any files we may need.
Also, if you have a pinterest board for inspiration please invite us!
Drop files here or

Accepted file types: jpg, gif, png, pdf, ai, psd, Max. file size: 256 MB.

Save and Continue Later

Website Design Questions
What is the exact title you would like displayed on your site?*
If you have a logo we can display that, also, if you have a tagline you would like included please indicate that here.
Please let us know what pages you would like us to add.*
Our standard website package includes 5 pages. Please list the pages you would like to add here.
Page 1*
Please indicate the title of the page and paste the content you have prepared for this page. If you do not have content created for this page we will add demo content for you to replace later.
Page 2*
Please indicate the title of the page and paste the content you have prepared for this page. If you do not have content created for this page we will add demo content for you to replace later.
Page 3*
Please indicate the title of the page and paste the content you have prepared for this page. If you do not have content created for this page we will add demo content for you to replace later.
Page 4*
Please indicate the title of the page and paste the content you have prepared for this page. If you do not have content created for this page we will add demo content for you to replace later.
Page 5*
Please indicate the title of the page and paste the content you have prepared for this page. If you do not have content created for this page we will add demo content for you to replace later.
How would you like your navigation / menu items?*
Drop down items can be listed in an outline form. (It's also possible to have 2 menu locations.) This is an example outline, feel free to edit. If you aren't sure, we can determine this together based on your current site. 1. Home 2. About > Meet the team 3. FAQ 4. Blog 5. Contact
Would you like an about image and excerpt in the sidebar?*
Please submit any photos we would need to prepare an about image. Also, please indicate what you would like it to say. If you are not sure we can give you some sample ideas.
Social Media Accounts*
Please list any social media links you would like us to add. We will need the url for your specific account. (ex: https://facebook.com/thestephaniehellwig)
Design Inspiration
Please list any websites that you enjoy visiting and that you feel may give us a better idea of the layout you're looking for. Look at both the layout and the design of the sites. It's possible for a site to have a great layout, but terrible colors/fonts, etc. Be sure to go in and check out the interior pages as well as the home page. You can also prepare a Pinterest board of inspiration for your website and invite me to the board.
Inspiration Site #1*
Please list the url of the site and what you like and / or dislike about this site.
Inspiration Site #2*
Please list the url of the site and what you like and / or dislike about this site.
Inspiration Site #4*
Please list the url of the site and what you like and / or dislike about this site.
Inspiration Site #5*
Please list the url of the site and what you like and / or dislike about this site.
What is something you currently have on your website that you would like to keep?*
Is there anything on your site that is working well for you that you would like to keep in your new design? This can be a design element or functionality.
Font Selection*
Are there any particular fonts you would like incorporated into your new website? I suggest you look at Google fonts so we can use them in coded elements within your site.
Colors*
Are there any particular colors we need to use in the website? Do you currently have branding in place we need to consider?
Functionality*
Are there any particular functions your site will need to provide? What are the most common questions you or your staff are consistently asked? How could your website alleviate a repetitive task? (ex: Do you need a calendar, particular form or downloads?)
Please list any additional comments, concerns or information you think we need to know about.*
Please use this area to offer some personal comments regarding the development of your new website. We will also need any photos, graphics or branding that is to be included in your new website.

Save and Continue Later

Step 1 of 3 - Client/ Project Information

Client Information

Logo / Branding Design Questions

Website Design Questions

Design Inspiration